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The Art Business Certificate

Module 2 – The art Market
£1,000.00 £2,000.00

The Art Business Certificate

Module 2 – The art Market
£1,000.00 £2,000.00

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Certificate Course

Art Business Essentials III | Art as an Asset Class

Module III of Christie’s Education Asia Pacific’s popular Art Business Essentials certificate programme explores value determination and investing in the art market.

Overview Schedule Speaker
Overview

Overview

Love and collect art? Incorporate it into your asset portfolio. 

Module III of Christie’s Education Asia Pacific’s popular Art Business Essentials certificate programme explores value determination and investing in the art market. Led by London-based art market expert Anders Petterson, founder of ArtTactic, this programme offers the knowledge framework and analytical tools for understanding art as an asset class. With case studies and specialist insights on building and managing collections, this is the essential guide on how to diversify your wealth into art. 

What you will learn

  • You will learn the qualitative and quantitative tools to research into a given collecting category, art market sector and artist.
  • You will be able to gather and work with market information and data to perform fair market value analysis for any given artwork.
  • You will receive a practical framework on how to transact in the art market, as well as to actively manage your collection. 

Complimentary Information Session
Meet Anders Petterson, lecturer of this course and Yi Gao, Programme Lead at Christie's Education Asia Pacific, for an introductory session:

 *There are no prerequisites to taking this course.

Schedule

Schedule

What Drives Value in the Art Market
September 11 | 2:30-6:00pm HKT / 7:30-11:00am BST

  • The Art Market Ecosystem and Value Creation Chain 
  • Fair Market Value Analysis of an Artwork 
  • Qualitative & Quantitative Tools

Collecting and Investing Empowered by Data
September 18 | 2:30-6:00pm HKT / 7:30-11:00am BST

  • Collecting Category Analysis: From Modern to Post-War & Contemporary Art
  • Emerging Market Analysis: Chinese Contemporary Art Market in Focus
  • Artist Analysis: From Blue Chip to Next Gen

Collection Management, Activation and Beyond 
September 25 | 2:30-6:00pm HKT / 7:30-11:00am BST

  • Manage and Activate Your Collection  
  • Art Financing: Monetize Your Collection 
  • Art + Tech: New Collecting Opportunities and Investment Strategies


*Schedule and topics are subject to change.

Speaker

Speaker

Course Leader
Anders Petterson

Founder and Managing Director of ArtTactic

Anders Petterson is the founder and managing director of ArtTactic Ltd, a London-based art market research and analysis company set up in 2001. ArtTactic is one of the leading art market research companies and a pioneer in using crowd-sourcing techniques for gathering and processing intelligence on the art market. ArtTactic produces a number of global art market reports in collaboration with partners such as the Deloitte Art & Finance Report, Hiscox Online Art Trade Report, JLT Next Gen Artist Report, TEFAF Art Dealer Financing, South Asia Art & Philanthropy report.

Anders Petterson previously worked at JP Morgan responsible for debt capital market and structured products for banks and corporates. He also worked as an independent research and evaluation consultant for Arts & Business in London between 2002 and 2007, and has been involved in a number of research and evaluation projects in the cultural sector.  Anders Petterson is regularly lecturing on the variety of art market topics for Christie’s Education (London), Sotheby’s Institute (London) and ESA (Beirut). Anders Petterson was a founding board member of Professional Advisors to the International Art Market (PAIAM) between 2011 and 2021.


Guest Speaker
Melanie Damani

Lawyer (LL.M. Berkeley) | Art Market Specialist | Wealth Structuring & Estate Planning Expert

Melanie Damani is a lawyer specialised in wealth structuring and estate planning as well as an art market specialist. She is based in Geneva and work with UHNWI around their art collections, providing legal and management advices, in particular on how to past it to the next generation. 

Melanie Damani is currently co-writing a book on Swiss inheritance law with Professor Audrey Leuba, Head of the civil law department and future Dean of the law faculty of Geneva University. Prior to this mission, Melanie Damani was Head of the Art advisory at Edmond de Rothschild Group in Geneva. She worked withing the Wealth solutions department, which aims to assist clients with protecting, increasing and transferring their wealth over generation. She later founded and ran Hottinger Art Limited, a company providing art services for collectors of the Hottinger Group, a multi-family office based in London. 

Before developing her career as an art advisor, Melanie was a corporate lawyer practicing at top tier Swiss and international law firms. In her last role as a lawyer, Melanie was an associate within the Wealth management group of law firm Baker & McKenzie in Zurich. She advised individuals, trust companies, private banks and other financial institutions on a wide range of fiduciary issues including international tax, wealth and estate planning matters. She was also involved in mergers and acquisitions, general corporate, and intellectual property matters.  

Melanie holds a MA (Hons) in Law from the University of Geneva, Switzerland, as well as a MA of laws (LL.M.) form the University of California at Berkeley. She also holds a MA (Hons) in Art Business from the Sotheby’s Institute of Art (London), jointly delivered by the University of Manchester. Melanie was presented with an award for Excellence in Business Development at the 2019 City of London Wealth Management Awards. Melanie is Swiss and Italian and practices in French, English, Italian and German.

Register

HK$8,800

Full Programme
HK$8,800
Single Day
HK$3,200
Alumni discount available, please enquire.

Saturdays | 11, 18, 25 September 2021

2:30-6:00pm HKT​
7:30-11:00am BST

Virtual Classroom on Zoom

English

Available for unlimited playback within 7 days. Successful registrants will receive the viewing link on the next business day.

Upon completion of full programme, eligible participants will be entitled to receive a certificate of completion upon request.

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ABOUT CHRISTIE'S EDUCATION

Christie’s Education is a specialist institution in the study of art business and the art market, art history and art world ecosystems, curating and connoisseurship. Our teaching philosophy is rooted in a knowledge culture that respects original enquiry and learning and that reflects a commitment to principles of equality, diversity and inclusivity.

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