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The Art Business Certificate

Module 2 – The art Market
£1,000.00 £2,000.00

The Art Business Certificate

Module 2 – The art Market
£1,000.00 £2,000.00

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On location / Virtual

Art Business: Up-to-the-Minute

Find out about a range of topics within the Art Business landscape as well as visits to institutions that offer new models for galleries and the way art is presented and sold.

Overview Schedule Additional Information
Overview

Overview

What’s happening in the Art World right now? Have the key players changed? What does the latest research in Cultural Data Science tell us about the Art Industry?, where is Art Philanthropy heading? How are collectors changing? Find out more about these and other topics within the Art Business landscape as well as visits to institutions that offer new models for galleries and the way art is presented and sold.

This two-day programme will be held in-person at Christie’s London as well as being live streamed around the globe.

For those attending the course in-person there will be a group luncheon on the first day.

 

Academic Profiles

Georgia Powell

Georgia Powell founded CURA Art with her business partner, Liza Shapiro, in order to support and encourage those that collect. Based in London and Los Angeles, CURA Art offers a personal and trusted approach to caring for varied collections.

Providing specialised services and expertise, they ensure that collectors are supported with all aspects of owning a collection and that works of art and other precious objects are preserved, managed, and displayed to the highest standards.

With training in conservation, museum studies, art history and curation, their focus is advising collectors with the management and care of their collections, as well as with their philanthropy and patronage. Georgia specialises in the professional management, research and display of collections and her passion lies in supporting the importance of the private collector in the art eco-system. Previously, Georgia gained experience at the V&A, has worked as an exhibition designer, as manager of a prestigious Cork Street gallery, and as curator of a noted collection.

 

Vishal Kumar

Vishal is internationally recognised as a cultural data scientist with extensive experience managing data science, AI and 5G projects in the cultural and creative industries for several governments and international organisations. Building on his area of expertise, Vishal has gathered over 30,000 followers on social media as a content creator. Vishal previously was a researcher at The Bartlett at UCL and he studied at the London School of Economics and Sotheby’s Institute of Art and then worked at Sotheby’s as one of the company’s first-ever Data Scientists. In 2020, Vishal co-Founded the Alice Camera as its CEO, a computational photography start-up building a novel AI camera for content creators, streamers and live events. The company is incubated at UCL and backed by Innovate UK and has raised $1.5 million in funding from venture capitalists since launching. The team has gone through accelerators run by the Digital Catapult, Nvidia and Entrepreneur First and have been nominated for an award by the Creative Industries Council.

 

Piero Tomassoni 

Piero Tomassoni is a curator and art critic who works closely with institutions, artists, and collectors. He is the founder of Artvisor, an innovative art advisory firm headquartered in London. He is the collection trustee and a member of the board of the Fondazione Morra, and acts as sector expert on art and culture for Strategy& PwC. He is an advisor to several artists’ estates and foundations. He has curated over thirty exhibitions, regularly gives lectures at universities across Europe, and has authored and contributed to several publications. He holds degrees in Philosophy & Economics and in Law, and he is an English qualified lawyer.

 

Tom Forwood

Tom Forwood is a consultant who works with businesses, non-profits and individuals in the art world to get deeper insights through integrated data intelligence solutions. He is also the founder of Critical Edge, an editorial newsletter aimed at art collectors.

He previously worked for Christie’s auction house in various roles within the Impressionist & Modern and Luxury departments, as well as overseeing pan-departmental strategic initiatives to improve client coverage and top-client management.

He has also written for The Art Newspaper, Sotheby’s Magazine and Art Review on topics such as arts funding, the role of museum acquisition committees, and the impact of the coronavirus pandemic on the global auction market. And also lectures on various aspects of the art world ecosystem.

 

Any Questions?

Click here to send us an email if you have a question regarding the course

Schedule

Schedule

Day 1 – 16 November 2022 

10.00 - 10.30- Welcome and Introduction 

10.30 - Coffee and participant introductions 

10.50 - Tom Flynn – Art World Players 

12.30 - Welcome lunch: Avenue Restaurant St James’s 

14.00 - Georgia Powell – 21st Century Collecting 

15.45 - Vishal Kumar – Data Science for the Arts & Culture 

17.15 - 18.30 - Unit London Visit Evening

 

Day 2 – 17 November 2022 

10.00 - The New Philanthropy – Tom Forwood  

12.30 - Lucy Sollitt – The Future of the Art Market 

Participants’ own lunch 

14.00 - Piero Tomassoni – Contemporary Art and the Market 

16.00 - Cromwell Place Visit  

 

21st Century Collecting with CURA Art | Georgia Powell

The patronage and philanthropy of collectors is becoming increasingly vital for the support of artists and sustaining the arts more broadly. The increase in collecting and importance of the art market in recent decades, coinciding with a decrease in arts funding, also means that significant masterpieces of both contemporary and historical creators will be in private hands rather than public institutions. Thankfully there is an appetite and interest amongst a generation of conscientious collectors.

Whether it be focusing their acquisitions on under-represented groups, educational or philanthropic initiatives, providing access to the works they own, or supporting artists directly through funding and grants, this renewed sense of patronage will be vital to the arts going forward. 

This talk will introduce you to these current collecting trends, within the context of the history of collecting and the art market, using case studies and helpful tips to inform you about how collectors are responding to an ever-changing environment.

 

Data Science for the Arts & Culture | Vishal Kumar 

Vishal's talk is called "Data Science for Arts and Culture". In his talk, Vishal will provide concrete examples of his research and how he has used data science techniques across the art market, cultural and creative industries and the creative AI sector. In particular, Vishal will talk about a new industry called the Creator Economy and what implications it has for the art world in the future.

 

The New Philanthropy | Tom Forwood  

Patron and consultant Tom Forwood will explore the latest developments within arts philanthropy. Despite the enormous growth in the art market during the 21st century, much less growth has been seen within charitable giving and support for museums and other non-profits. This lecture will look at how we got to the current state of affairs within arts patronage, and how an side of the art world that was once so critical and fundamental is showing signs of wear and tear. In particular, this lecture will take a close look at the unspoken inefficiencies and hurdles within arts philanthropy, from ‘artwashing’, the risks of relying on HNWIs, and who a museum is really for.

 

Contemporary Art and the Market | Piero Tomassoni 

What has been happening in the art market in the past few years? How have things changed, and why? Piero Tomassoni will take us through some of the reasons behind market trends, both internal and external to the art market, and will discuss how the increasing size and public exposure of the art world has made it more susceptible to outside influences and rapid change.

Additional Information

Additional Information

For any queries about this course please contact

London Courses Department

+44(0)7774 938591

Email: shortcoursesuk@christies.com

 

Read our Frequently Asked Questions to find out more information about short courses.

In Person £350 | Virtual £280

16 - 17 November 2022

10:00 - 18:00 GMT

Christie's London

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