Overview
This four-day intensive programme explores the role of the art advisor and their critical place in the international art market. Designed for aspiring art advisors and those interested in understanding the business of art advisory, this course provides participants with essential knowledge and tools to navigate the increasingly saturated and complex global art landscape.
Art advisors are invaluable guides for both private and public collectors, helping them with the selection, acquisition, and sale of artworks. Their expertise in art and art history is crucial to their success, but a deep understanding of the business side of the art world is equally important. This course delves into both aspects—art knowledge and the fundamentals of the art advisory business.
What you will learn:
- The Role of an Art Advisor
Understand the role, responsibilities, and expertise required to become an effective and ethical art advisor. - Working with Private vs Corporate Clients
Explore the differences between advising individual collectors and corporate entities, and learn how to tailor services to each. - Coming to an Agreement
Learn the strategies for negotiating and formalizing agreements with individual and corporate clients. - Pricing Structures
Examine various payment models, from hourly rates to commission-based structures. - Qualities and Qualifications of an Art Advisor
Discover the professional qualifications that art advisors should possess, including the value of market knowledge and a code of ethics to ensure best-practice advisory. - Sourcing Art
Discover methods for finding and securing high-quality artworks for your clients, whether through galleries, auctions, or private deals. - How to Get Started
Learn the steps to launching a successful art advisory career, from setting up your business to finding your first clients. - Creating a Network
Build a solid network within the art world, connecting with artists, dealers, auction houses, and collectors. - Marketing and PR
Understand how to market your services and maintain a strong professional reputation through effective PR strategies.
Who Should Attend:
- Aspiring art advisors
- Art professionals looking to expand their skills
- Collectors and enthusiasts interested in the business of art
- Those considering a career change into art advisory
This programme offers a blend of theoretical knowledge and practical insights, ensuring participants leave with a solid foundation in art advisory and the confidence to thrive in this dynamic and rewarding field.
Academic Profile
Nico Epstein
Nico Epstein is a curator, art historian and art advisor with a career-long involvement in art tech. He is the co founder of arbulu studio a Lisbon based art consultancy. He has worked in the online art space for the past 15 years an currently serves as a curatorial advisor for Verse. Epstein also acts as a consultant for Frieze, organizing bespoke tours for their VIP clients. He has lectured on contemporary art and its markets at Bocconi, The Courtauld, and University College London among other leading universities. His most recent book, an analysis of Susan Sontag's 'On Photography', was published on Routledge in 2018. His last course at Christie's Education was 'The Art Market Online: An Essential Guide'.
Any Questions?
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