Overview
Overview
This five-day intensive programme explores the role of the art advisor and their critical place in the international art market. Designed for aspiring art advisors and those interested in understanding the business of art advisory, this course provides participants with essential knowledge and tools to navigate the increasingly saturated and complex global art landscape.
Art advisors are invaluable guides for both private and public collectors, helping them with the selection, acquisition, and sale of artworks. Their expertise in art and art history is crucial to their success, but a deep understanding of the business side of the art world is equally important. This course delves into both aspects—art knowledge and the fundamentals of the art advisory business.
What you will learn:
- The Role of an Art Advisor
Understand the role, responsibilities, and expertise required to become an effective and ethical art advisor.
- Working with Private vs Corporate Clients
Explore the differences between advising individual collectors and corporate entities, and learn how to tailor services to each.
- Coming to an Agreement
Learn the strategies for negotiating and formalizing agreements with individual and corporate clients.
- Pricing Structures
Examine various payment models, from hourly rates to commission-based structures.
- Qualities and Qualifications of an Art Advisor
Discover the professional qualifications that art advisors should possess, including the value of market knowledge and a code of ethics to ensure best-practice advisory.
- Sourcing Art
Discover methods for finding and securing high-quality artworks for your clients, whether through galleries, auctions, or private deals.
- How to Get Started
Learn the steps to launching a successful art advisory career, from setting up your business to finding your first clients.
- Creating a Network
Build a solid network within the art world, connecting with artists, dealers, auction houses, and collectors.
- Marketing and PR
Understand how to market your services and maintain a strong professional reputation through effective PR strategies.
Who Should Attend:
- Aspiring art advisors
- Art professionals looking to expand their skills
- Collectors and enthusiasts interested in the business of art
- Those considering a career change into art advisory
This programme offers a blend of theoretical knowledge and practical insights, ensuring participants leave with a solid foundation in art advisory and the confidence to thrive in this dynamic and rewarding field.
Any Questions?
Click here to send us an email if you have a question regarding the course
Schedule
Schedule
Session 1: Introduction (21 January 2025)
- We begin our journey by discussing the general conception of what an art advisor is and what it means to be an art advisor today
- Discussion of personal backgrounds and how different job paths and careers can translate into art advisory
- Accreditation in the industry and educational elements that help in achieving success and recognition in the field
- Ice-breakers and understanding student objectives
- A brief discussion of the types of clients that advisors work with
Session 2: Advising Clients (22 January 2025)
- Going more into depth into the individual and corporate clients and their requirements
- Different types of collecting and acquisition strategies (thematic, horizontal, vertical)
- Strategies for presenting works to clients
- Using client management and inventory management software
Session 3: Marketing and Building Your Network and Client List (23 January 2025)
- Forms of networking and relationship building
- Creative ways to engage prospects and leads
- Building and cultivating recognition and referrals
- Online (website, social media, advertising) and offline marketing strategies
- Branding strategies
- Ancillary businesses to art advisory that help benefit the core practice
Session 4: Practical steps for building an advisory business (24 January 2025)
- Outline and implementation of different forms of fee structures
- Cashflow projections and different overheads
- Building your brand
- Assessment of strengths and weaknesses and how they can be applied to your career as an advisor
- Writing your bio and profile
- Refining and developing your business model
Session 5: Agency in the Art World hosted by Fionnuala Rogers (25 January 2025)
- Agency in the art world
- Contract formation and agency relationships
- Agency vs back-to-back
- Introductory commissions, fiduciary duties and secret commissions
- Case studies and discussion
- Dos and don’ts of agency
The schedule is subject to change.
Academic Profile
Academic Profile
Nico Epstein
Nico Epstein is art advisor and educator. He is the co-founder of arbulu studio a cultural consultancy based in Lisbon. Nico is currently acquiring artworks for a burgeoning network of European and American clients. He has helped to arrange more than 20 exhibitions of contemporary art throughout Europe, New York and Hong Kong, focusing mostly on artists of his generation. Nico is a frequent lecturer on contemporary art at Christie’s Education in London where he also designed the course The Art Market Online: An Essential Guide. He has taught classes on contemporary art and its markets for Bocconi, The Courtauld, and University College London among other leading universities. Nico has been an art consultant for the Frieze fair franchise for the past five years, organising bespoke tours for their VIP clients as part of the Collect programme.
Additional Information
Additional Information
Read our Frequently Asked Questions to find out more information about courses.
About Livestream Courses
All virtual courses are delivered over Zoom with high quality sound & video. There will be an interactive Q & A with the academic as well as time for a group discussion through the lecture.
Recordings will be available to watch with unlimited playback for 14 days. Registrants will receive the viewing link following the class.
Contact us
For any queries about this course please contact
London Courses Department
+44(0)7824474719
Email: shortcoursesuk@christies.com
