Overview
This five-day course is designed for people who are interested in moving toward a role in Marketing, PR and Communications within the Art sector.
Led by industry professionals from galleries to the Auction House, key topics covered in the sessions will include raising brand awareness, online engagement, connecting with new partners, developing content, social media and website management including statistics and using these to inform strategies.
The course will also offer ways of working with various marketing and PR channels in order to devise campaigns and to assist key stakeholders and the core business meet their goals.
Academic Profile
Judith (Jude) is Head of Audience Insights at Tate and leads the London National Museums and Galleries Insight consortium. She previously held Director positions at several different research agencies where she advised a diverse range of clients on their brand, communication and audience development strategies including - ZSL (London & Whispnade Zoo), HSBC, Clarks shoes, Sainsbury’s , The Royal Shakespeare Company, and BBC Worldwide - amongst others. She also did a spell in Abu Dhabi, where she was a consultant for Abu Dhabi Tourism and Culture Authority on projects such as Louvre Abu Dhabi and Abu Dhabi Classics..
Abi is the Head of Campaigns at Tate and is responsible for the marketing strategy across Tate Britain and Modern. Abi and her team oversee all campaigns supporting the wide and diverse programme including paid exhibitions, family activations and the free collections. Before joining Tate, Abi spent 10 years working agency side in CRM and advertising agencies creating marketing strategies for a variety of clients including Volkswagen, Barclaycard and Suzuki.
Mark Segal works as The Artists Agency, supporting, advising, fundraising, and promoting a select number of visual artists including Alice Kettle, Gayle Chong Kwan, Stephen Turner, Terry Smith, Alia Syed, Susan Stockwell and Permindar Kaur. The Agency has supported several artist projects including Gayle’s The Peoples Forest (Barbican and William Morris Gallery), Alice’s Thread Bearing Witness (the Whitworth) and Stephen’s Thamesmead & Venice (Bow Arts and La Fondazione Bevilacqua La Masa, Venice). In addition, he supports focused visual arts marketing to compliment venue activity as required, and reviews contracts, proposals and opportunities amongst other things.
Mark was Director of ArtSway, between 1999 and 2012 focusing on artist residencies and commissions. Exhibiting artists included, amongst many others, Frank Bowling, Hew Locke, Anne Hardy, Sophie Rickett, Melanie Manchot, Richard Billingham and Nathaniel Mellors in collaboration and with assistance from many other visual arts organisations from Autograph ABP & Matts Gallery to Castlefield Gallery & the University of the Arts, Bournemouth. ArtSway presented four iterations of the New Forest Pavilion at the Venice Biennale between 2005 and 2011.
Mark Segal trained as a painter, before post-graduate studies at University of Essex in Gallery Studies, then worked at public institutions including Towner, Eastbourne, and South Hill Park Bracknell. He led The Cut Gallery in Waterloo, between 2003 and 2006. He also currently works with Terry Smith developing Venice Agendas, which programmes unofficial discussions, events, and live art interventions at the Venice Biennale and in England (including venues such as Turner Contemporary).
Any Questions?
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